Key takeawaysPricing and plan pagesYour ten busiest docs pagesComparison and alternatives pagesFAQ blocks on product pages
Why 40 words
Answer engines extract a passage, not a page. In our data, the passage they quote starts within the first 40 words of the relevant section 78% of the time.
The pattern
Lead with the answer, then the reason, then the detail. It's how good support replies are written, and it's how engines like to read.
Does Paylane support same-day payouts? Yes. Paylane sends same-day payouts to 42 countries for a flat fee per transfer.
Where to start
- Pricing and plan pages
- Your ten busiest docs pages
- Comparison and alternatives pages
- FAQ blocks on product pages
What not to do
Don't stuff the first sentence with keywords. Engines spot it, and buyers leave. Write the sentence you'd want quoted back to you.
Written by Lena BrandtContent lead at Scaplet
