The problem
Years of templates had left Ledgerly with duplicate titles, orphaned guides and a sitemap full of pages that no longer existed.
The marketing team knew it mattered, but every fix needed an engineer, and the engineers had a roadmap.
What Scaplet did
1
Week 1Fixed the foundationsCanonicals, redirects, titles and a clean sitemap across 1,140 pages. Every change logged and undoable.
2
Week 2Connected the orphansInternal links to 212 guides that had no path from the rest of the site.
3
Week 4Refreshed what was slippingNine high-intent guides rewritten, starting with the ones losing the most clicks.
4
Every MondayReported what movedOne digest in Slack: what shipped, what it did and what's waiting.
"Our agency sent a 40-page PDF. Scaplet sent the fixes."
Results
Organic clicks grew 212% in 90 days and demo requests from search tripled. Nobody filed an engineering ticket.
What Scaplet did, by count
Page improvements188
Articles9
Site audits30
