The problem
Paylane had a strong product and a thin website. Its docs ranked, but nothing on the site answered the questions buyers ask before they choose an API.
When the team asked ChatGPT for the best payouts API for a marketplace, it named Flowpay and Stackfin. Paylane didn't appear on any of the ten prompts they tested.
What Scaplet did
1
Day 1Shipped the foundationsllms.txt, Organization schema and FAQ schema on 18 pages, so engines could read who Paylane is and what it does.
2
Day 4Drafted the page buyers were missingA "Paylane vs Flowpay" comparison page built from Paylane's docs and pricing, with the answer in the first 40 words. Approved from Slack.
3
Day 12Refreshed the pages that were slippingThree docs pages rewritten with answer blocks engines can quote.
4
Week 6Kept watchingChecked all 10 buyer prompts every three days and flagged a new rival page the morning it went live.
"ChatGPT recommends us first now. Half our demo calls mention it."
Results
By week six, ChatGPT named Paylane first on 7 of 10 buyer prompts and Perplexity cited the comparison page on 4. The team spent about 15 minutes on it in total, most of it tapping approve.
What Scaplet did, by count
Page improvements41
Articles6
Site audits12
