The problem
"payouts api" drove more trials than any other query, and Mintlane ranked 15th for it. The page that should have ranked was a thin product page with no clear answer.
Rivals had docs, comparison pages and pricing answers that engines could quote.
What Scaplet did
1
Week 1Rebuilt the target pageAn answer in the first 40 words, code samples, and pricing in one sentence an engine can quote.
2
Week 2Built the supporting pagesFive guides that link into the target page, one for each question buyers ask on the way.
3
Week 5Won the snippetTook the featured snippet from a review site and held it with weekly refreshes.
4
Week 10Checked every engineChatGPT, Perplexity, Gemini and Claude all recommend Mintlane for payouts.
"I asked why traffic dipped. It told me, fixed it, and suggested I stop editing the sitemap by hand. Fair."
Results
Mintlane ranks first for "payouts api", and trial starts from search are up 140%.
What Scaplet did, by count
Page improvements22
Articles6
Site audits10
